What is a cookie?
A cookie is a small text file that is downloaded onto your device (eg computer, smartphone or tablet) when you access a website.
Cookies allow a website to recognise your device and store some information about your preferences or past actions.
We may also use similar technologies that store or access information on your device (eg pixels, scripts/tags, or local storage).
Why do we use cookies?
We use cookies and similar technologies to (1) make our website work, (2) understand how it’s used, and (3) measure the effectiveness of our advertising.
The UK rules on cookies (PECR) require that we provide clear and comprehensive information about cookies and obtain consent before storing or accessing information on your device, unless a cookie is strictly necessary for providing an online service you requested.
Consent must be actively and clearly given (it is not enough for someone to simply continue to use the website).
How long do they last?
Some cookies are “session” cookies and expire when you close your browser.
Other cookies are “persistent” cookies and remain on your device for a defined period or until you delete them.
What types of cookies do we use?
Strictly necessary cookies
These cookies are required for the operation of our website and/or to provide an online service you request.
These cookies do not require consent, but we still provide information about them.
Analytics / performance cookies (Google Analytics)
We use Google Analytics to help us understand how visitors use our website (eg which pages are visited and how visitors move through the site) so we can improve it.
Advertising cookies (Google Ads conversion tracking only)
We use Google Ads conversion tracking to measure when interactions with our ads lead to actions on our website (for example, completing an enquiry or purchase).
When someone interacts with an ad, Google Ads stores cookies containing information about that interaction and a unique identifier for the user or the ad click that brought them to our site; when a conversion happens, the conversion tag reads this cookie and sends conversion information back to Google Ads.
Disabling cookies
You can control cookies through your browser settings (for example by blocking cookies, deleting cookies, or blocking third-party cookies).
If you disable or block cookies, parts of this website may not function properly.
To find out more about cookies, including how to manage and delete them, visit:
https://www.allaboutcookies.org/
https://www.aboutcookies.org/